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Databases by Subject
Advertising Red Books
- Provides competitive intelligence and prospecting data from within the advertising industry.
Not Full Text Tutorial Available
Business Source Complete
- Comprehensive scholarly business database, providing the leading collection of bibliographic and full text content for the most important scholarly business journals back as far as 1886.
Full Text Tutorial Available
Google Scholar
- Provides a search of scholarly literature across many disciplines and sources, including articles, theses, books, and abstracts.
Not Full Text Tutorial Available
LexisNexis Academic
- Full text coverage of general news, business, legal, government and other topics.
Full Text Tutorial Available
Local Market Audience Analyst
- Focuses on geography and lifestyle; characterizes designated market areas (DMAs) and counties. Search interface is only compatible with Internet Explorer 8.
Not Full Text Tutorial Available
ProQuest Statistical Insight
- Statistics on all subjects, U.S. and international. Formerly LexisNexis Statistical Insight.
Full Text Tutorial Available
PsycARTICLES
- Provides full-text coverage of 77 peer-reviewed scholarly and scientific journals in psychology.
Full Text Tutorial Available
PsycINFO
- Premier source for articles in psychology. Provides access to articles in 2,450 scholarly journals in the psychological, social, behavioral, and health sciences. Also includes books, book chapters, and dissertations.
Not Full Text Tutorial Available
Scopus
Comprehensive abstract and citation database containing both peer-reviewed research literature and quality web sources. With over 18,000 titles from more than 5,000 international publishers, Scopus supports research needs in the scientific, technical, medical and social sciences fields as well as in the arts and humanities.
Not Full Text Tutorial Available
Simmons OneView
Survey analysis and planning software that includes data from recent Simmons' national consumer studies.
Not Full Text Tutorial Available
Social Explorer
- Online research tool designed to provide quick and easy access to modern and historical census data and demographic information.
Full Text Tutorial Available
SRDS
- SRDS is a database of media rates that catalogs more than 100,000 U.S. and international media properties. Search interface for Local Market Audience Analyst portion of SRDS is only compatible with Internet Explorer 8.
Not Full Text Tutorial Available
